There it is again, that nagging feeling as you park your car at the train station. You’re on your way to work and remember that you forgot to plan anything for dinner.
You won’t have time to stop at the grocery store before getting home and your kids will surely be in an uproar about leftovers again. Now you can use the time you spend waiting at the train to pick up some groceries.
The aisles are placed where advertisements normally are trackside. At them you can use your phone and the respective QR codes to scan and order the groceries without having to go to a store.
When you approach the billboard that serves as the aisle, pictures of commonly bought groceries — soda, paper towels, detergent — are accompanied by a scannable tag that automatically adds the item to your virtual cart. You can increase or decrease the quantity of a particular item through your handheld or tablet.
If you can’t finding everything you need, like the one peanut butter your kids will eat, the mobile app boasts more than 11,000 popular and store-brand products.
When you’re done scanning, or shopping, you can schedule a home delivery for between 6 a.m. and 10 p.m. or choose to pick up at a drive-thru. For frequent shoppers or those strapped for cash, a “personal” circular is created to keep track of your spending, offer you discounts and remember the items you purchase more regularly.
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The first U.S. Peapod stations were installed and tested at the beginning of this year and were met with great support, says Peg Merzbacher, director of marketing.
“We saw what Tesco had done in South Korea and thought it was a brilliant way to bring our tagline ‘Grocery shop anytime, anywhere’ to life,” Merzbacher told Mashable.
While the South Korean supermarket giant Tesco launched an entire virtual grocery store in August 2011, Peapod is the first in the U.S.. Over the next week more than 100 “stores” will crop up at train stations in Philadelphia, New York, New Jersey, Connecticut, Washington, D.C. and Boston.
Are these digital “aisles” something that’d be helpful in your daily life? Let us know in the comments below.